3. Course Objective: Examine healthcare markets Look around the room in which you are completing this assignment and select the first object you can touch or see. How would you market this object as a healthcare product? What category of healthcare product would it fall into, and what strategies would you use to sell it? Which individuals would be the consumers of such a product in a healthcare context?
The first object I can see is a desk lamp. To market this object as a healthcare product, I would position it as a therapeutic light for people who suffer from Seasonal Affective Disorder (SAD), a type of depression that is related to changes in seasons and lack of natural light.
I would highlight the lamp’s bright and adjustable light and its ability to mimic natural sunlight, which can help alleviate symptoms of SAD.
The desk lamp would fall into the category of “wellness” or “lifestyle” products in the healthcare context. To sell it, I would leverage the growing awareness and interest in alternative and complementary treatments for mental health issues, and target individuals who are looking for natural solutions to manage their symptoms. Therapeutic Light for Seasonal Affective Disorder Sufferers Essay Paper
I would also target healthcare providers and mental health clinics, as they may be interested in offering this product as a non-invasive and accessible solution to their patients.
The consumers of this product in a healthcare context would be individuals who suffer from SAD or other types of depression, as well as people who are looking to improve their overall well-being and sleep quality.
Additionally, it could be an attractive option for those who are looking for a natural and cost-effective solution to manage their symptoms, and those who prefer to avoid or complement traditional medical treatments.
To market a desk lamp as a healthcare product, position it as a therapeutic light for Seasonal Affective Disorder (SAD) sufferers. Emphasize its bright and adjustable light and ability to mimic natural sunlight to alleviate SAD symptoms.
Target individuals who are looking for alternative and complementary mental health treatments, as well as healthcare providers and mental health clinics.
The lamp falls into the “wellness” or “lifestyle” product category and is intended for individuals with SAD or other types of depression, as well as those seeking to improve their well-being and sleep quality through a natural and cost-effective solution. Therapeutic Light for Seasonal Affective Disorder Sufferers Essay Paper