Theories of Attitude Change Essay Paper
Running head: THEORIES OF ATTITUDE CHANGE Theories of Attitude Change Name Professor Institutional affiliation Date 1 THEORIES OF ATTITUDE CHANGE 2 Cognitive dissonance refers to an uncomfortable state of mind that is witnessed when a person realizes that they are acting in ways that are inconsistent with their attitudes. In a situation whereby there is a disconnect between attitudes and behavior, then the cognitive theory predicts that the person will be motivated to restore some sense of equilibrium.
The self-perception theory was proposed by Daryl Bem as an alternative to the cognitive dissonance theory in trying to explain how attitudes are shaped (Fazio, Zanna, & Cooper, 1977). . The self-perception theory believes that behavior is the cause for attitudes as opposed to the notion that attitudes are the cause of behavior change. Theories of Attitude Change Essay Paper