The Challenges Of Growing A Business Essay Assignment Paper
All answers must be supported with examples and application ideas.
Business expansion is always a challenge especially when it involves a merger and acquisition with another brand from another country. Based on the above article, analyze FOUR (4) priorities to be completed during the four weeks rebrand period and ensure the hotel can be up and running according to the timeline.
Develop a comprehensive rebranding strategy: One of the first priorities during the four weeks rebrand period should be to develop a comprehensive rebranding strategy that aligns with Brunt’s overall business objectives and target market. The new hotels should be rebranded in a way that reflects Brunt’s budget accommodation style, but also appeals to the French market. This may involve creating a new logo, designing new marketing materials, and updating the hotel’s website and social media profiles. Train existing and new staff: Brunt should prioritize training both existing and new staff during the rebrand period to ensure that they are able to provide the level of service that guests expect. This could include training on customer service, sales techniques, and how to use the hotel’s booking and management software. Brunt could also offer language training to help managers and staff communicate with French guests, even if they are not fluent in French The Challenges Of Growing A Business Essay Assignment Paper.
Set up supply chains and logistics: During the rebrand period, Brunt should focus on setting up supply chains and logistics for the new hotels. This could involve sourcing new suppliers for food and beverages, toiletries, and other necessary items. Additionally, Brunt should ensure that the hotel’s back-end operations, such as housekeeping and maintenance, are set up and functioning properly. Develop a pricing and revenue management strategy: Finally, Brunt should prioritize developing a pricing and revenue management strategy for the new hotels. This may involve analyzing market trends and demand, and adjusting pricing and availability accordingly. Brunt could also leverage its existing customer data to identify target segments and create packages and promotions that will appeal to French travelers.
Overall, these priorities will help Brunt successfully rebrand and launch the new hotels in France within the four-week timeline The Challenges Of Growing A Business Essay Assignment Paper