Marketing and Sales Processes of Insurance Companies Essay Example
Over the past 10-15 years, the ways that insurance companies approach customers has changed significantly. This, too, has led to a significant change of the products and services that are offered. Discuss what you believe to be the 2 most significant drivers behind changes in the marketing and sales processes of insurers, along with how they have adapted to these.
Customers today are more informed, discerning, and demanding than ever before. They expect insurers to offer a seamless, personalized, and omnichannel experience, and they are willing to switch providers if they don’t receive it. They also want insurance products that are flexible, affordable, and easy to understand. Insurers that fail to meet these expectations risk losing customers to competitors that do.