Factors To Consider When Launching Basic Handsets Essay Paper
Question
As a marketing manager of a local cell phone manufacturer, you are planning to launch basic handsets for the mass population. What type of variants will you launch for the Bangladeshi mass population and how are you going to set the pricing? Also discuss your proposed distribution strategy aligned with your pricing.
[its a Marketing460 course and a 10 mark broad question, so please explain correctly]
Expert Answer
This solution was written by a subject matter expert. It’s designed to help students like you learn core concepts. Factors To Consider When Launching Basic Handsets Essay Paper
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Step 1/2
As a marketing manager, I would consider the following factors when launching basic handsets for the mass population in Bangladesh: Market research: It is important to conduct market research to understand the needs and preferences of the target market in Bangladesh. This will help identify the type of variants that would be most appealing to the mass population. Product features: Basic handsets should be affordable and offer basic features such as call and text capabilities, a simple user interface, and a long battery life. Factors To Consider When Launching Basic Handsets Essay Paper
Step 2/2
Pricing: In order to make the handsets affordable for the mass population, it is important to set the pricing at a competitive level. This may involve offering different pricing tiers for different variants, or offering discounts for bulk purchases. Distribution strategy: In order to reach the mass population in Bangladesh, it is important to have a well-established distribution network. This could involve working with local retailers and distributors, or setting up company-owned stores in strategic locations.
Final answer
Overall, the key to success in launching basic handsets for the mass population in Bangladesh will be to offer products that meet the needs and preferences of the target market at an affordable price, and to have a strong distribution network in place to reach as many potential customers as possible. Factors To Consider When Launching Basic Handsets Essay Paper